An article describing the shortcomings of the UK national lottery offering and the value of (and need for) innovative companies such as Lottoland.
LinkedIn – Lottoland-v-Bla Bla Land
Lottoland has made number 28 on the EGR Power 50 list placing it significantly ahead of the other key players in its space. This is the most comprehensive ranking of the biggest operators in the egaming space.”
EGR 150 – Rank 28
Lottotland was awarded the prize for Lottery Operator of the Year at the renowned IGA Awards. Lottoland beat off competition from Camelot, Health Lottery and IGT to claim the award. This is yet another sign of recognition from the market of Lottoland’s incredible growth and success to-date.
Calvinayre.com – Lottoland Crowned Lottery Operator of the Year
Lottoland is celebrating after winning Lottery Operator of the Year at the prestigious IGA Awards ceremony in London on Feb 6th
The remarkable rise of online lottery betting leader Lottoland continued this month as they won Lottery Operator of the Year at the International Gaming Awards (IGA) ceremony in London.
The Gibraltar based operator beat off competition from Camelot, De Lotto, Eurolotto, Health Lottery and IGT to claim the award.
Lottoland was recognised for a series of impressive achievements throughout 2016, including extremely successful launches in Australia and Ireland, pioneering marketing campaings, improvements to its platform and a wide number of additions to its product offering. This resulted in Lottoland experiencing more than 100% year-on year growth for the third consequtive year.
Lottoland’s CEO Nigel Birrell said, “This award is a fantastic testament to the hard work and creativity that has driven our business forward over the course of the past three years.
“It’s a huge honour that our achievements are being recognised by our industry peers. I couldn’t be more proud.”
Since launching in May 2013, Lottoland has grown to become one of the world’s largest online lottery operators. The Gibraltar-based business is active in 12 markets, has over 270 employees, more than 5 million customers worldwide and achived revenues of €300m in 2016.
Lottoland offers its players the opportunity to bet on the world’s biggest jackpots for the same prizes, including the jackpot. There is an extensive portfolio of draws available to bet on including EuroMillions, US MegaMillions, US PowerBall, Spain’s El Gordo and a host of other lotteries from across Europe, Australia and beyond. Lottoland will also extend its offering to include instant lottery and lottery messenger services in the near future. The company also offers B2B and B2G services.
Lottoland announced its agreement with Manly for the Brookvale stadium to be renamed Lottoland in a great successful deal for Manly.
Seaeagles.com – Brookvale to be renamed Lottoland in mega deal for Manly
A year on from the phenomenal launch of Lottoland in Australia that coincided with the world record breaking PowerBall jackpot, News.com.au assesses the impact our brand has had down under, describing how we’ve ‘revolutionised the gambling industry’.
News.com – How Lottoland is making millions by concerning a new gambling market
We had two major UK wins over the festive period, with one player from the West Midlands scooping £421k on El Gordo (Dec 22nd), before brother and sister Jack and Sarah from Hampshire won £323k on EuroMillions the following day. Calvin Ayre picked up on the story commenting that the two wins suggests the way UK players win big jackpots is changing.
CalvinAyre – Lottoland reviews two major UK wins
The January announcement of our ‘first of a kind’ lottery messenger license, giving us the freedom to offer messenger services for all international lotteries, was a real statement of intent for 2017. Here’s igaming business reporting on the story.
Igaming Business – Lottoland picks up first lottery messenger license in Gibraltar
December means one thing in the Lottery world – El Gordo. Spain’s mammoth annual bonanza offers a prize pot that rises into the billions. Now, thanks to Lottoland players from across the globe can bet on the draw for the chance to win the same prizes. Here’s some coverage we attracted from leading UK tabloids the Daily Mirror and Daily Star.
Daily Mirror – Lottery gives you the chance to win a fortune plus party with your favourite celebs!
Daily Star – Brits have unique chance to win prizes totalling £2.1 billion
Lottoland.co.uk has announced that a Hollywood actor, whose recent roles include The Wolf of Wall Street, will star alongside Chris Tarrant in its new TV advert.
Taking a step back from Hollywood blockbusters, Chance the Chimp agreed to go back to his roots to play the role of ‘ape’ before morphing into Chris Tarrant in the new Lottoland.co.uk ad.
Having reached super-stardom with roles in The Wolf of Wall Street, cameos alongside Sarah Silverman and Louis C.K. and model shoots for Tropicana and Vanity Fair, Chance will take on one of his most challenging roles – evolving into Chris Tarrant.
Chance’s unexpected transformation is part of the new Lottoland.co.uk ‘Lotto’s Evolved’ advertising campaign, which demonstrates the innovations in how to win big lottery jackpots through the evolution of ape to modern man.
From the ape stage of paper lottery ballots, to buying tickets in-store, to the launch of online lotteries – the evolution of Chance to Tarrant represents the unique Lottoland.co.uk offering and how it has revolutionised the way UK punters can win bigger jackpots, more often.
Lottoland.co.uk allows UK residents to bet on the outcome of the world’s biggest and best lotteries – including the record-breaking US Powerball, EuroMillions and Spain’s El Gordo with the chance to win jackpots of the same value. Customers are also able to benefit from innovative lotteries such as Cash4Life – a jackpot of £1,000 a day for life – and features such as and Special Jackpot.
Speaking at the launch of the new ad campaign, Chris Tarrant said of Chance: “He was quite difficult to work with during filming. Given his lavish Hollywood background, Chance was a bit of a diva on set and this meant we had to settle a few artistic differences before filming the final sequence – most notably us switching roles!”
Lottoland’s UK MD James Easterbrook added: “Having worked with Chris on our previous ad campaign we know he is a consummate professional so it was great to add a touch of Hollywood glamour through the introduction of Chance.
“Our first TV ad was all about getting our name out there, but now we’re taking things on to the next level with an innovative, eye-catching campaign that’s going to reveal just how we’re changing the game.
“We’re making it clear to the UK public that there’s more choice available to them than ever before and that the way they can win big jackpots has evolved.”
To watch the new advert, check out it out on YouTube here: http://youtu.be/1uBNWBhswiI
Lottoland has over 3.5 million customers worldwide, 500,000 of which are in the UK, and has paid out nearly €300m in jackpot prizes since it began operating in 2013.
For more information on Lottoland, visit www.lottoland.co.uk. Have your say on social media using #LottosEvolved as well as staying up to date on upcoming jackpots by following @LottolandUK and on Facebook