The Irish boss – Graham Ross explains how Lottoland is targeting young smartphone users in a bid to grab market share.
Business Irish – Lottoland looks to capture a new generation of punters seeking a jackpot win
Lottoland Solutions is pleased to announce a lottery betting agreement with Gaming Innovation Group (GIG), one of the fastest emerging gambling solutions and interactive entertainment provider in iGaming.
Following a successful launch of Lottoland Solutions’ new turnkey B2B lottery betting service, GIG’s operator brands run on company-own platform provider iGaming Cloud – which include guts.com, rizk.com and superlenny.com – will be able to offer their players to place bets on the outcome of the world’s leading lottery draws.
Powerful user experience combining lottery offering with gamification tools
Ben Clemes of iGaming Cloud, said, “This partnership with Lottoland allows us to add a new product vertical to iGaming Cloud, powered by an industry leading supplier. Combining Lottoland’s vast lottery offerings with iGaming Clouds real time data and Gamification tools opens the door to a very powerful user experience.”
Lottoland Solutions Director Michael Bogie said, “Our jackpot lottery betting products are popular across a range of markets and customers. Adding iGaming Cloud, a truly forward-thinking fast-growing partner, is something we are very proud of and we look forward to a successful launch.”
Lottoland have a portfolio of 30+ products and a roadmap of innovation being implemented to further grow the genre. With jackpots guaranteed by Lottoland’s proprietary risk management, including our Insurance Linked Security, the Gaming Innovation Group is the latest company to be able to benefit from Lottoland’s unique and proven lottery betting solutions which have paid out €150 million to lottery betting winners.”
The new lottery betting vertical is in development, targeting release later this summer.
A Lottoland UK customer has been given the ride of his life in a brand new Porsche 911 Carrera – despite having originally chosen to take home the cash equivalent.
Mr. M.Harshd, who lives in London, won the dream car on a Scratchcard with Lottoland and was invited to a secret location to receive his cash prize. However, the shocked winner was instead taken on an exhilarating ride in the sleek Porsche 911 before being asked the ultimate question: will he choose ‘bills’ or ‘thrills’?
On his win, Mr. Harshd commented: “I heard it before I saw it… The thrill ride was amazing – adrenaline rushing through my body. I arrived thinking I’d be walking away with the cash, but I changed my mind pretty quickly!”
The leading online lottery betting site – with more then six million users worldwide – offers customers the chance to bet on lotteries around the globe, as well as a vast range of scratchcards, games and instant win opportunities.
Cash4Life set to stand out in a market dominated by one-time jackpot pay-outs
Gibraltar –April 2016
Online lottery betting leader Lottoland has launched Cash4Life, a concept new to the UK featuring a top prize of £1,000 a day for life.
Cash4Life is differentiated from the lump sum jackpot pay-outs that are standard across most lotteries thanks to its unique offering of a £1,000 cash top-up every day for the rest of the winner’s life.
In addition to the £1,000 a day top prize, Cash4Life also features a second prize of £1,000 a month for life. The Cash4Life draw takes place twice a week on Monday and Thursday nights.
Lottoland customers benefit from betting on the outcome of the world’s biggest and best lotteries – with the chance to win jackpots of the same value. There are 29 lotteries available to choose from, including the likes of the EuroMillions, US MegaMillions, US PowerBall, Spain’s El Gordo, and a host of others from across Australia and Europe. With the hotly anticipated launch of the Cash4Life draw, and even more lotteries becoming available in the near future, Lottoland is a one-stop shop for online lottery betting.
Lottoland CEO Nigel Birrell expressed his excitement at the launch of Cash4Life, saying:
“Cash4Life is an innovative product that adds an exciting new dimension to our customer offering.
“The £1,000 a day for life jackpot is the ultimate early retirement package! The best thing about Cash4Life is that the winning feeling lasts forever. Every day you’ll get up knowing you’re a thousand pounds richer than you were the day before.
“The second prize is incredible as well; imagine having another £1,000 on top of your wages at the end of every month!”
In just over two years Lottoland’s B2C operation has grown to become the world’s largest and most dynamic online lottery betting offering, with more than three million registered customers and nine-digit revenues in 2015.
In the past 12 months alone, Lottoland has successfully launched in the UK, Swedish and Australian markets, joining those already established in Germany, Austria and Eastern Europe. Lottoland’s global expansion will continue over the next 12 months with plans to enter several new markets -including Asia – already well underway.
Lottoland has also increased its offering beyond lottery betting in the last year, adding a wide range of scratchcards and games to its portfolio of products.
Cash4Life, in addition to rest of Lottoland’s lottery betting offering, is now available to other operators thanks to the company’s B2B arm Lottoland Solutions.
For more information on Lottoland, visit https://www.lottoland.co.uk/ and Cash4Life at https://www.lottoland.co.uk/cash4life.
The B2B division of Lottoland has deployed its turnkey lottery betting service with Kindred brands Unibet, MariaCasino and Bingo.com, offering players bets on the outcome of some of the world’s leading lottery draws including Italy’s Super-Enalotto, Spain’s El Gordo, the US-facing PowerBall and the OZ Lotto, among others.
iGaming Intelligence – Lottoland Solutions goes live with Kindred Group as first B2B partner
Lottoland’s B2B division has signed its second deal this month following an agreement with William Hill Australia.
Lottoland Solutions has integrated its lottery betting service with the operator’s platform, allowing William Hill customers in Australia to bet on the outcome of the world’s leading lottery draws.
The Williamhill.com.au lottery betting product is in final testing and will be released to all players in the near future.
“William Hill is a leader in Australian betting and we are thrilled to make this innovative and exciting new offering available to our punters, to bet low stakes for the chance to win small, medium and goliath jackpot prizes,” said Oliver Scott, head of corporate development for William Hill.
Lottoland Solutions director Michael Bogie added: “Australia is a fantastic market for lottery betting and we are proud to be partnering with William Hill. This is a great example of our group’s commitment to Australia, bringing new choice to punters and sustaining and creating jobs and investment in a market we are all passionate about.”
The William Hill agreement marks Lottoland’s second B2B deal following the tie-up with Kindred Group earlier this month.
iGaming Intelligence – Lottoland Solutions signs B2B deal in Australia with William Hill
Lottoland Solutions is proud to announce a lottery betting agreement with William Hill Australia, amongst the biggest corporate bookmakers in Australia.
Following a successful integration of Lottoland Solutions’ new turnkey B2B lottery betting service, customers of William Hill Australia can bet on the outcome of the world’s leading lottery draws to win enormous prizes, all backed by the Lottoland group’s proprietary gold-standard risk management.
Head of Corporate Development for William Hill, Oliver Scott, said, “William Hill is a leader in Australian betting and we are thrilled to make this innovative and exciting new offering available to our punters, to bet low stakes for the chance to win small, medium and goliath jackpot prizes”.
Lottoland Solutions Director Michael Bogie said, “Australia is a fantastic market for lottery betting and we are proud to be partnering with William Hill. This is a great example of our group’s commitment to Australia, bringing new choice to punters and sustaining and creating jobs and investment in a market we are all passionate about.”
The new lottery betting vertical at www.williamhill.com.au is in final testing and release to all players is imminent.
14th of June, 2017.
Lottoland Solutions is proud to announce its first lottery betting partnership integration with Kindred Group, one of the world’s leading multi-vertical online betting and gaming operators.
Following a successful launch of Lottoland Solutions’ new turnkey B2B lottery betting service, customers of Unibet, MariaCasino and Bingo.com can place bets on the outcome of the world’s leading lottery draws.
Fredrik Kjell, Head of Gaming at Kindred Group, said, “Kindred is constantly seeking to innovate and we’re hugely excited to be the first operator to offer Lottoland Solutions’ new turnkey lottery betting B2B service to our players.”
Lottoland Solutions Director Michael Bogie said, “We’re thrilled to be providing lottery betting services to Kindred, a company which is at the very forefront of innovation in our sector. It is a pleasure to work with such a great team who are passionate about all of their products, which is clearly demonstrated by their multi-vertical success. We are confident lottery betting will be a very popular addition.”
“Lottoland Solutions’ dedicated B2B technology division has integrated our fully responsive lottery betting client with Kindred’s platform, enabling Kindred’s brands to offer a dedicated lottery betting tab. This provides cross-sell and direct customer acquisition opportunities.
Lottery betting is a small stakes high jackpot product so has the advantage of being profitable without cannibalising existing behaviour. We have a portfolio of 30+ products and a roadmap of innovation being implemented to further grow the genre.
With jackpots guaranteed by Lottoland’s proprietary risk management, including our Insurance Linked Security, Kindred is the first tier one operator to be able to benefit from Lottoland’s unique and proven lottery betting solutions which have paid out €150 million to lottery betting winners.”
Online lottery betting company reaches a new landmark, following incredible year-on-year growth
Gibraltar, 13th June 2017
Online lottery betting operator Lottoland has reached six million customers worldwide, a huge milestone for the company. Launched in 2013, Lottoland has become one of the most disruptive lottery operators in an antiquated market and such a worldwide customer base is testament to an engaging and competitive product.
To celebrate reaching six million customers, Lottoland has announced it will be extending its vast offering of lotteries, with six new and unique offers for its customers on its Powerball, Spinata Grande game, El Gordo de Verano, Instant Millionaire scratchcard, EuroMillions and EuroMillions instant win games.
Through an innovative lottery betting model, Lottoland offers its customers unparalleled choice and value versus traditional lottery companies, and it is this that has paved the way for its success and phenomenal growth. Its unique insurance model, which protects its business against large payouts and gives customers access to the largest lottery jackpots in the world, is light-years ahead of other players. The company enjoyed 820% revenue growth for the period 2012-2015 and its 2016 figures look even better with over 100% year-on-year growth.
Over the past few years, Lottoland has seen customers win big across its wide lottery offering. These have included a £1.2m win on American lottery, Powerball in 2013, and more recent wins of €22m on LOTTO 6aus49 and £4m on Spain’s El Gordo.
The company also claimed its position as the 128th fastest growing company in Europe according to the Financial Times’ FT1000 report. Within its official category (European Travel and Leisure), it also outranked well-known giants such as Spotify, Zalando’s and Just Eat. Lottoland features as the 27th highest-ranking United Kingdom-based organisation and is the only company from Gibraltar.
Celebrating the milestone, Lottoland CEO Nigel Birrell, commented, “We’re delighted that six million customers have experienced our innovative lottery betting product. To reach such a milestone in our first four years is testament to a team of highly ambitious and driven individuals looking to shake up an out-dated market. Our strong growth rates show no sign of slowing and we’re incredibly excited to reach millions more customers worldwide in the coming years.”
Lottoland is now offering its ILS-backed solutions to peers in the hope that more people around the world will be able to bet on the world’s leading lotteries for the biggest prizes.
iGaming Intelligence – Lottoland calls for UK to review proposed EuroMillions betting ban