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• New evidence shows Lottoland has had no effect on EuroMillions ticket sales, despite claims made by operator, Camelot
• UK customers remain “extremely satisfied” with EuroMillions service
• Ticket sales have, however, been impacted by decisions made by the UK EuroMillions operator
• Lottoland is offering support to the Government to make a full and proper assessment of non-UK EuroMillions betting

11^th May 2017 – Lottoland reveals UK EuroMillions ticket sales have been unaffected since the lottery betting company entered the UK market in September 2015, following evidence submitted to Government.

Lottoland, the world’s leading online lottery betting company, submitted the evidence following extensive analysis as part of its response to the Department of Culture, Media and Sport’s (DCMS) consultation on non-UK EuroMillions lottery betting, which closed last week.

The same analysis highlighted that UK ticket sales were significantly impacted by decisions controlled and taken by the UK EuroMillions operator, Camelot.

Independent research, also included within Lottoland’s consultation response, challenges the assumption that customers might be confused. The majority of Lottoland’s players understand the difference between playing the lottery and betting on the outcome of a non-UK EuroMillions game.

Lottoland CEO Nigel Birrell welcomed the opportunity to respond to DCMS’s consultation, saying:

“Lottoland wholeheartedly supports evidence-based policy making. But the Government themselves accepts there is no evidence that betting on lotteries impacts lottery revenues and returns to good causes in the UK.

“In fact, the evidence and analysis we’ve submitted proves we do not take customers away from Camelot. In truth, it is their own decisions that are having a significant and often negative impact.

“We are keen to work constructively with Government and want to help them build the evidence they need to make a full and proper assessment of non-UK EuroMillions betting.”

Lottoland is calling on the Government to open a review period for a minimum of two years before making a final decision on any regulatory or legislative changes. This will give decision-makers time to evaluate the new evidence and commission further research in order to make a full and proper assessment of non-UK EuroMillions betting.

The company strongly believes that to make a decision at this stage is not in the public interest and would not represent a proportionate public policy response considering there is no evidence-based rationale for intervention.

Lottoland is keen to work with Government, regulators and all interested parties to ensure players in the UK continue to have access to safe and responsible lottery betting platforms with the right information to make informed decisions.

• FT1000 list ranks European companies with highest percentage growths from 2012-2015
• Lottoland ranks:
  • Top 2 gaming companies and leading lotto betting company
  • Top 10 of its official category (“European Travel & Leisure industry”)
  • Top 30 British companies
  • Top 100 with respect to number of employees
• Ranking highlights continuous, rapid and exponential growth for the Gibraltar-based innovator

April 2017

Leading online lottery betting company Lottoland has claimed its position as the 128^th fastest growing company in Europe according to the Financial Times’ FT1000 report.

Through an innovative betting on lotteries model, Lottoland offers its customers unparalleled choice and value versus traditional lottery companies, and it is this that has paved the way for its success and phenomenal growth. The company enjoyed 820% revenue growth for the period 2012-2015, as reported in the FT1000 results. But Lottoland is not stopping there; its 2016 figures look even better with over 100% year-on-year growth.

Lottoland’s position as top lotto betting and second gaming company in the rankings also demonstrates its extraordinary growth compared to other operators in the industry. Within its official category (European Travel and Leisure) it also outranked well-known giants such as Spotify, Zalando’s and Just Eat.

Lottoland features as the 27^th highest-ranking United Kingdom-based organisation and is the only company from Gibraltar.

Lottoland is the only company in the lotto space to have made this list. The ranking is yet further evidence of how far Lottoland has come in establishing itself as the leading online lottery-betting operator. Its unique insurance model, which protects its business against large payouts and gives customers access to the largest lottery jackpots in the world, is light-years ahead of other players.

Regarding the FT1000 report, Lottoland CEO Nigel Birrell, commented, “We’re delighted to have proven our place among the fastest growing companies in Europe. Our strong growth rates show no sign of slowing and we’re incredibly excited to see what else we can achieve in the coming months and years.”

• Leading online lottery betting company expands its portfolio launching the world’s first global lottery
• WorldMillions^Ò will offer the largest guaranteed jackpot worldwide, with a weekly total jackpot of £150 million
• Lottoland’s first independently developed lottery betting product
• Launch comes as UK Gambling Commission calls for innovation within the industry
• To take place every Thursday at 17:30 and Sunday at 17:00

Gibraltar 4^th April 2017 Leading online lottery betting company Lottoland has announced the launch of the world’s first global lottery, and its first independently developed lottery product, World Millions.

WorldMillions will offer the largest guaranteed prize in the world, and will often represent the largest jackpot in the world on a weekly basis. The new product will be available exclusively through Lottoland and will take place every Thursday and Sunday – with the Sunday draw offering a guaranteed prize of £100 million (the Thursday jackpot is fixed at £50 million).

The new product demonstrates Lottoland’s commitment to innovate within the lottery market and create new products. Players no longer need to wait for jackpots to build-up through multiple rollovers – WorldMillions will instantly become the largest guaranteed jackpot worldwide.

The odds of winning the jackpot are much better than other major lotteries, such as EuroMillions, MegaMillions or PowerBall. To take part, customers have to choose an eight-digit number between 00,000,000 and 99,999,999. This makes the product much more transparent and simpler than other large lotteries around the world.

As each number is sold just once, the winner will always receive the full jackpot amount. So there’ll be no need to share with other winners, as is often the case with other lotteries. Customers can also choose to reserve their favourite numbers for themselves with respect to future WorldMillions draws by subscribing for such number.

Tickets are available for £10 on the Sunday (and £5 on the Thursday), while customers can also opt to purchase 1/10 shares from just 50 pence. By purchasing a 1/10 share of numerous lines, customers can increase their chances of winning by being able to bet on more lines for their budget – this is yet another feature that is also usually not available to lottery players.

WorldMillions is backed by Lottoland’s unique insurance model, protecting the business against large pay-outs and giving customers access to the largest lottery jackpots in the world. To-date, Lottoland players have won over £400 million. The largest individual lottery prize paid out in 2016 was £19 million.

Regarding the launch of WorldMillions, Lottoland CEO, Nigel Birrell, said, “We’re delighted to be able to announce the launch of our first bespoke and exclusive lottery betting product, World Millions  at the time the Gambling Commission is calling for innovation within the industry

“Innovation is what drives everything we do at Lottoland. We are not afraid of experimenting however we never lose sight of what our customers want. WorldMillions  will be the first of several major innovations that will be introduced in 2017 and that will see us further establish our business as a truly world leading operator in the lottery sector.”

WorldMillions is a registered trade mark of Lottoland Holdings Limited.