For the second time this month, the Irish Times writes an article highlighting Lottoland’s successful launch in Ireland as well as its key role as a disruptor within the lottery space.
THE IRISH TIMES – Global lottery firm odds on to take major share of market
Like a scene from an old fashioned spaghetti western, lottery monopolies are telling private lottery operators such as Lottoland that this town just “ain’t big enough for the both of us”. Whether it’s the likes of Camelot in the UK or Germany’s lottery trade body, they are not mincing their words when it comes to attacking lottery betting/secondary lottery companies. Beyond these verbal attacks, the incumbents’ arguments that they fund for grassroots sports groups and good causes are well known – and not without justification. However, rather than lobbying behind closed doors or making dramatic statements about competitors, monopolies should look at online operators’ actual market share. For example, in the UK Lottoland says “its Euromillions betting revenues are less than 0.1% of Camelot’s total turnover” (paywall). Looking ahead it is worth wondering if lottery is the new battleground between monopolies and private operators in the same way online sports betting was 10 years ago. Possibly, although lottery revenues dwarf those from betting, as governments are well aware of. However, there is no reason why there shouldn’t be room for both, after all it gives players more choice; and it is a big town.
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Lottoland pioneer its way to challenge monopolies with the aim of defending consumers right to freedom of choice in all markets.
iGAMINGBUSINESS – Lottery: Lottoland pioneer its way to challenge monopolies
Lottoland has applied for a German lottery license with the aim of running its own lottery in the country.
EGR – Lottoland applies for German lottery licence
After months of preparation Lottoland have announced their official launch in Australia. Here is some of the press coverage.
THE IRISH TIMES – Lottoland site goes up against National Lottery in Ireland
An article describing the shortcomings of the UK national lottery offering and the value of (and need for) innovative companies such as Lottoland.
LinkedIn – Lottoland-v-Bla Bla Land
Lottoland has made number 28 on the EGR Power 50 list placing it significantly ahead of the other key players in its space. This is the most comprehensive ranking of the biggest operators in the egaming space.”
EGR 150 – Rank 28
Lottotland was awarded the prize for Lottery Operator of the Year at the renowned IGA Awards. Lottoland beat off competition from Camelot, Health Lottery and IGT to claim the award. This is yet another sign of recognition from the market of Lottoland’s incredible growth and success to-date.
Calvinayre.com – Lottoland Crowned Lottery Operator of the Year
Lottoland announced its agreement with Manly for the Brookvale stadium to be renamed Lottoland in a great successful deal for Manly.
Seaeagles.com – Brookvale to be renamed Lottoland in mega deal for Manly
A year on from the phenomenal launch of Lottoland in Australia that coincided with the world record breaking PowerBall jackpot, News.com.au assesses the impact our brand has had down under, describing how we’ve ‘revolutionised the gambling industry’.
News.com – How Lottoland is making millions by concerning a new gambling market