Gibraltar, 24th October 2017 – Online lotto betting operator Lottoland have today announced that they jumped to 18th place in EGR’s Power 50 Rankings of the online gambling industry’s most powerful operators.
The rankings are compiled with assistance from leading accountancy firm BDO. BDO’s deep knowledge and expertise of the industry allows them to develop a proprietary model which accurately assesses and compares the financial strength of the operators. The model looks beyond the headline profits and revenues, deeper into operators’ stability, strength and growth trajectories.
Lottoland have moved up 10 places since the 2016 EGR Power Rankings – testament to the company’s aim of providing value and choice through innovation to over 6.5 million customers across twelve territories. Fundamental to their success has been their unique insurance structure, which has been developed with the introduction of a unique high prize payout asset to scratchcards and instant win games, enabling Lottoland to offer customers even larger jackpots. The Random & insured Number Generator (RiNG) allows customers to win huge jackpots instantly. This includes a €10mn scratchcard – the highest prize for any scratchcard available in Europe.
More recently, Lottoland have been granted an insurance license by the Financial Services Commission in Gibraltar, making Lottoland the first and only gaming company with its own insurance company – Fortuna Insurance PCC Limited. Fortuna Insurance will underwrite all the bookmaking risks of Lottoland.
As a mobile-first Lottery betting company, Lottoland are constantly enhancing the experience of their mobile customers. Thanks to over 700 product releases and the daily efforts of our mobile marketing operations, Lottoland have observed a 22% increase in the mobile usage of our platform over the last year. 73% of our 6.5 million customers play at Lottoland using their mobile device, in June this year, this reached 84% for the UK, which Lottoland believe represents the highest across our industry.
It’s been a great year for Lottoland who were also identified as the 128th fastest growing company in Europe, and the 27th in the UK by the Financial Times’ FT1000 report. Within the official category of European Travel and Leisure, Lottoland outranked well-known giants such as Spotify, Zalando’s and Just Eat.
Commenting on the news Nigel Birrell, CEO of Lottoland said; “We are thrilled to make it to 18th in EGR’s Power 50 Rankings. It has been a phenomenal year at Lottoland with the business going from strength to strength, we have continued to deliver our 100% year-on-year growth, despite strong opposition from monopoly operators. Innovation and customer choice is key in our business and we believe strongly that Lottoland is leading the field in both these areas ”
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Notes to editors
About Lottoland
Since launching in 2013, Lottoland has grown rapidly to become a world leader in the online lotto betting sector. Innovation, coupled with the freedom to offer players a unique and enhanced lottery betting experience, has been key to the company’s success.
Lottoland boasts a range of exciting options that set it apart from the competition. By using an insurance-backed business model, Lottoland can offer features such as DoubleJackpot, allowing players to double their jackpot winnings on any lottery.
Players are able to bet on the outcomes of the biggest lotteries from around the world, with mega jackpots available seven days a week. Major draws available with Lottoland include EuroMillions, WorldMillions, EuroJackpot and America’s PowerBall and MegaMillions lotteries.
Lottoland’s B2B business, offers operators the chance to integrate a lottery betting vertical to their portfolio, containing over 30 different lottery betting products. Operators can launch a new lottery betting vertical that appeals to their player base, existing and new, by offering the chance to bet to win the largest prizes in online gaming whilst monetarising their customers better. Lottoland Solutions’ new turnkey B2B lottery betting service can be quickly and easily integrated to an operator’s existing betting & gaming platform.
The Gibraltar-based business is active in over 10 markets, has over 350 employees, more than 6 million customers worldwide and achieved revenues in the region of €300m in 2016. Lottoland is licensed and regulated by the Government of Gibraltar, the UK Gambling Commission, the Republic of Ireland National Excise License Office and the Northern Territory’s Racing Commission in Australia.
