Press Releases

Jon is the former CFO of 32Red plc

World Leading online lotto betting operator Lottoland, is pleased to announce the appointment of Jon Hale as Chief Financial Officer.

Jon was the Chief Financial Officer for over eleven years at Gibraltar-based 32Red plc where he was instrumental in several corporate transactions, culminating in the £176m sale to the Kindred Group Plc in June 2017. Prior to his time at 32Red plc, Jon qualified as a chartered accountant with PricewaterhouseCoopers in 1998, before joining Capital Corporation plc, an operator of high roller land-based casinos. Jon has also co-founded Property Internet Plc and served as Finance Director of the Sports Café Group Ltd; overseeing significant growth in the group’s portfolio and its admission to AIM in December 2001.

Lottoland CEO Nigel Birrell said: “I am delighted to announce that we have appointed Jon as our new Chief Financial Officer. Jon brings with him a wealth of gaming experience and knowledge that we will benefit from as we continue to grow and deliver on our strategy.”

Jon Hale commented: “I’m thrilled to be joining the Lottoland team and can’t wait to meet everyone and get settled in. Having been based in Gibraltar, I’ve seen first-hand how Lottoland has developed and grown, and I really admire how they have done so in such a short space of time. I look forward to working with Nigel and the team as the Group continues on its growth journey.”

Jon joins Lottoland with immediate effect and will report into Nigel Birrell.

Steering group now represents every aspect of the industry

Providing more perspective as we drive forward and grow

13^th MAY 2021

World leading online Lotto Betting Operator Lottoland announces decision to join the All-In Diversity project – an industry-driven initiative to benchmark diversity, equality and inclusion for the global betting and gaming sector.

Nigel Birrell CEO says: “Lottoland is really pleased to join the All-in Diversity project as a Founding Member. As a global employer – employing people from 29 nationalities and speaking between us 30 different languages, Lottoland is committed to providing a fun, safe and fully inclusive culture where our people feel like they are truly part of the Lottoland family. We are a multicultural business that celebrates, values and respects individual differences, no matter what your sexuality, gender, gender identity, age, ability, race, religion or beliefs are, all of our employees have a voice, and we provide an environment to ensure everyone can do their best work. We are committed to continuously evaluating and improving our ways of working and we look forward to working with our partners to make our industry a more inclusive environment.”

“Over the past year, Diversity, Equality and Inclusion has taken a much bigger stage within our businesses and across our industry. It has become imperative that we work together across all products, departments, jurisdictions and roles to improve how we do business and how we value our people. Lottery is a significant sector of the industry and having this perspective as we drive forward will benefit all businesses involved. Having Lottoland supporting the Project is incredibly important as it means that we now have a Steering Group that is representative of absolutely every aspect of the industry, including lottery – not only the most popular and widely acceptable face of the gaming industry across the world but also a product which embodies diversity, equality and inclusion like no other. We are very proud to welcome them aboard,” says Christina Thakor-Rankin, Co-Founder of All-in Diversity Project.

The All-in Diversity Project is a non-profit dedicated to helping businesses and industry improve Diversity, Equality & Inclusion. All-in is a central resource for data and tools that help businesses make DEI a successful business strategy. Our Founding Members provide guidance and support sharing best practices and resources. Lottoland joins the likes of Entain, Microgaming, IGT, SiS, Caesars, Betsson, Scientific Games, Flutter, Gaming Innovation Group, and Kindred Group.

Lottoland’s Android app is now available to download from the Google Play Store in four regions.

As of the 7th April, the Lottoland app is now also available in the Google Play Store for users in Sweden and Australia following Google’s decision earlier in March 2021 to adjust its access guidelines to allow gambling apps in additional jurisdictions.

Sweden is the most active market for Android downloads with an average of five downloads per smartphone user per month, according to mobile market research group research2guidance.

App users can bet on the outcome of draws, get the latest results and, if theirs are winning bets, win real money with the chance of becoming a jackpot millionaire.

Lottoland CEO Nigel Birrell said: “We are very excited that the Lottoland app is becoming more readily available to Android users and anyone using the Google Play Store. A significant percentage of the population own Android smartphones and a huge 85% of the app market is maintained by Android, so this is definitely a reason to celebrate.

We know that a large portion of Lottoland users find and communicate with us via mobile devices and we can’t wait to see how these new audiences in Sweden and Australia get on.”

Google’s Play Store celebrated 28 billion downloads globally in 2020, a figure that has increased year on year as the popularity of apps continues to rise and consumers rely more heavily on smartphones for their daily life.

Prader-Willi Foundation and Blue Cross pet charity join the lotto betting game

Leading online lotto betting operator Lottoland, has added two new charity partners, The Prader-Willi Syndrome (PWS) Association UK and Blue Cross  to its Win-Win Charity Lotto in the UK, where 20p of every pound bet is donated to its chosen UK charities.

Each bet on the Win-Win Charity Lotto costs £1 and the jackpot is fixed at £250,000 for every draw. The game format and results are based on the popular French Lotto, with draws taking place every Monday, Wednesday and Saturday. Five balls are drawn out of a total of 49, with 10 bonus balls up for grabs.

As a result of its success in 2020, Lottoland hopes to continue building on the Win-Win Lotto in support of the two new charities.

Lottoland CEO Nigel Birrell said: “We are delighted to welcome the Prader-Willi Syndrome Association UK and Blue Cross for Pets as partners for our Win-Win Charity Lotto. The PWS Association is a charity close to my heart and I have long been a supporter of the amazing work they do and as a devoted dog owner, it’s great to be able to support a charity that goes above and beyond to help sick, injured, abandoned and homeless pets. With the support of our players, we hope to be able to make a real difference to these amazing causes.”

Susan Passmore, CEO, at Prader-Willi Syndrome Association said; “Prader-Willi syndrome (PWS) is a rare genetic disorder that occurs in approximately one out of every 15,000 births. It causes low muscle tone, a learning difficulty, an emotional and social immaturity and an insatiable chronic appetite usually develops which can lead to life threatening obesity. The Association supports families to overcome the challenges that those with Prader-Willi syndrome face. With the help of Lottoland, we can continue our vital work to find strategies and treatments to help those with PWS.”

Natalie Paweleck, Corporate Partnerships Manager at Blue Cross noted that; “The money raised by Lottoland will be a big help with our work caring for sick, injured and abandoned pets through our veterinary services and rehoming homeless dogs, cats, small pets and horses and also supporting those who have lost their beloved pets.”

Launched in 2013, Lottoland has grown rapidly to become the world leading online lotto betting provider, allowing people to bet on the outcome of lotteries from around the world – it has a range of jackpots on offer at any one time so that people can pick and choose how they want to bet. In May 2020, Lottoland launched its first charity focuses Lottery – Win Win Charity Lottery. For more information, please visit https://www.lottoland.co.uk/winwin-charity-lotto

World leading online lotto betting operator, Lottoland is proud to announce that they have achieved ISO 27001 certification. ISO 27001 is an international standard for information security, meaning that Lottoland have invested in the training of people, processes and system to ensure they securely manage the Companies data.

ISO 27001 is designed to cover much more than just IT, it requires that management:

• Systematically examine the organisation’s information security risks, taking account of the threats, vulnerabilities, and impacts;
• Design and implement a coherent and comprehensive suite of information security controls and/or other forms of risk treatment (such as risk avoidance or risk transfer) to address those risks that are deemed unacceptable; and
• Adopt an overarching management process to ensure that the information security controls continue to meet the organization’s information security needs on an ongoing basis.

Lottoland hold eight licences across the globe, all of which in some form need elements of ISO 27001, as it provides confidence to both regulators and customers that data is managed securely and that the company is meeting international standards. Lottoland customers trust them to keep their data secure, this certification demonstrates their effort and commitment to go above and beyond the requirements of the regulators of the markets where they operate.

During February Lottoland underwent the final stage two audit by the Certification Body Risk Associates Europe Ltd Auditors and passed the audit and have now been issued with their ISO 27001 certificate. The certification lasts for three years.

Nigel Birrell, CEO of Lottoland commented; “We are really pleased to have been awarded with our ISO 27001 certificate, it shows how seriously we take our commitment and investment in regards, to training, processes and systems, to ensure that we securely manage all of our data. I’d like to thank all of the internal team for their tireless efforts over the last 8 months to build out our policies and procedures to ensure we complied with all aspects of ISO 27001.”

Lottoland UK now offering multiple £1M prizes for every £1 bet

with new Lotto x5

Can your lotto do that? Lottoland can!

Lotto x5 (pronounced “Lotto five”) is a brand new UK lotto betting game that offers players five chances to win £1 million for £1.

Based on the much loved original ‘Lotto’ format, and back to the original cost, this is the only place that lotto fans can be in with a chance to win a million pounds with a one pound bet.

Players choose from six numbers from 1 to 59 and are entered into a multi-prize draw, of five £1 million jackpot draws.

On creating Lotto x5, Lottoland CEO Nigel Birrell said: “Lottoland understand the huge lottery fandom here in the UK and we recognised that in order to stand out, we have to make sure that we offer more.”

“That’s what has inspired Lotto x5 – to make our games as compelling as possible, we’ve been asking UK lottery players what they really, really want from their lottery games, so that we could develop the best UK game for UK consumers.

This game takes us back to a time when £1 a play was the norm – something a lot of people miss – but instead of rollovers, we are giving even more chances to be a Millionaire in the same draw.”

Draws for Lotto x5 take place every Wednesday, Friday and Saturday, meaning that UK lotto  players can be in with upto 15 chances to win a million pound prize with just a £3 bet every week (£1 for each day).

Nigel continued: “We recently asked UK lottery players what they really wanted* and ‘to be a millionaire by next year’ was naturally the most common response, so we’re answering that call in earnest and letting customers fall back in love with lotto with 5 chances to do just that with every £1 bet!”

Lotto x5 launched earlier this week with the strapline “Can your lotto do that? Lottoland can.”

Nigel added: “Lottoland is built on the promise of giving consumers more. Whatever their ‘more’ happens to be… More value. More choice. More chances. More jackpots. More playfulness. And we’re looking forward to creating more UK millionaires with Lotto x5”

To find out more about Lotto x5, visit www.lottoland.co.uk/lottox5