Press Releases

• Leading online lottery betting company expands its portfolio launching the world’s first global lottery
• WorldMillions^Ò will offer the largest guaranteed jackpot worldwide, with a weekly total jackpot of £150 million
• Lottoland’s first independently developed lottery betting product
• Launch comes as UK Gambling Commission calls for innovation within the industry
• To take place every Thursday at 17:30 and Sunday at 17:00

Gibraltar 4^th April 2017 Leading online lottery betting company Lottoland has announced the launch of the world’s first global lottery, and its first independently developed lottery product, World Millions.

WorldMillions will offer the largest guaranteed prize in the world, and will often represent the largest jackpot in the world on a weekly basis. The new product will be available exclusively through Lottoland and will take place every Thursday and Sunday – with the Sunday draw offering a guaranteed prize of £100 million (the Thursday jackpot is fixed at £50 million).

The new product demonstrates Lottoland’s commitment to innovate within the lottery market and create new products. Players no longer need to wait for jackpots to build-up through multiple rollovers – WorldMillions will instantly become the largest guaranteed jackpot worldwide.

The odds of winning the jackpot are much better than other major lotteries, such as EuroMillions, MegaMillions or PowerBall. To take part, customers have to choose an eight-digit number between 00,000,000 and 99,999,999. This makes the product much more transparent and simpler than other large lotteries around the world.

As each number is sold just once, the winner will always receive the full jackpot amount. So there’ll be no need to share with other winners, as is often the case with other lotteries. Customers can also choose to reserve their favourite numbers for themselves with respect to future WorldMillions draws by subscribing for such number.

Tickets are available for £10 on the Sunday (and £5 on the Thursday), while customers can also opt to purchase 1/10 shares from just 50 pence. By purchasing a 1/10 share of numerous lines, customers can increase their chances of winning by being able to bet on more lines for their budget – this is yet another feature that is also usually not available to lottery players.

WorldMillions is backed by Lottoland’s unique insurance model, protecting the business against large pay-outs and giving customers access to the largest lottery jackpots in the world. To-date, Lottoland players have won over £400 million. The largest individual lottery prize paid out in 2016 was £19 million.

Regarding the launch of WorldMillions, Lottoland CEO, Nigel Birrell, said, “We’re delighted to be able to announce the launch of our first bespoke and exclusive lottery betting product, World Millions  at the time the Gambling Commission is calling for innovation within the industry

“Innovation is what drives everything we do at Lottoland. We are not afraid of experimenting however we never lose sight of what our customers want. WorldMillions  will be the first of several major innovations that will be introduced in 2017 and that will see us further establish our business as a truly world leading operator in the lottery sector.”

WorldMillions is a registered trade mark of Lottoland Holdings Limited.

Lottoland is celebrating after winning Lottery Operator of the Year at the prestigious IGA Awards ceremony in London on Feb 6^th

The remarkable rise of online lottery betting leader Lottoland continued this month as they won Lottery Operator of the Year at the International Gaming Awards (IGA) ceremony in London.

The Gibraltar based operator beat off competition from Camelot, De Lotto, Eurolotto, Health Lottery and IGT to claim the award.

Lottoland was recognised  for a series of impressive achievements throughout 2016, including extremely successful launches in Australia and Ireland, pioneering marketing campaings, improvements to its platform and a wide number of additions to its product offering. This resulted in Lottoland experiencing more than 100% year-on year growth for the third consequtive year.

Lottoland’s CEO Nigel Birrell said, “This award is a fantastic testament to the hard work and creativity that has driven our business forward over the course of the past three years.

“It’s a huge honour that our achievements are being recognised by our industry peers. I couldn’t be more proud.”

Since launching in May 2013, Lottoland has grown to become one of the world’s largest online lottery operators. The Gibraltar-based business is active in 12 markets, has over 270 employees, more than 5 million customers worldwide and achived revenues of €300m in 2016.

Lottoland offers its players the opportunity to bet on the world’s biggest jackpots for the same prizes, including the jackpot. There is an extensive portfolio of draws available to bet on including EuroMillions, US MegaMillions, US PowerBall, Spain’s El Gordo and a host of other lotteries from across Europe, Australia and beyond.  Lottoland will also extend its offering to  include instant lottery and lottery messenger services in the near future. The company also offers B2B and B2G services.

Lottoland.co.uk has announced that a Hollywood actor, whose recent roles include The Wolf of Wall Street, will star alongside Chris Tarrant in its new TV advert.

Taking a step back from Hollywood blockbusters, Chance the Chimp agreed to go back to his roots to play the role of ‘ape’ before morphing into Chris Tarrant in the new Lottoland.co.uk ad.

Having reached super-stardom with roles in The Wolf of Wall Street, cameos alongside Sarah Silverman and Louis C.K. and model shoots for Tropicana and Vanity Fair, Chance will take on one of his most challenging roles – evolving into Chris Tarrant.

Chance’s unexpected transformation is part of the new Lottoland.co.uk ‘Lotto’s Evolved’ advertising campaign, which demonstrates the innovations in how to win big lottery jackpots through the evolution of ape to modern man.

From the ape stage of paper lottery ballots, to buying tickets in-store, to the launch of online lotteries – the evolution of Chance to Tarrant represents the unique Lottoland.co.uk offering and how it has revolutionised the way UK punters can win bigger jackpots, more often.

Lottoland.co.uk allows UK residents to bet on the outcome of the world’s biggest and best lotteries – including the record-breaking US Powerball, EuroMillions and Spain’s El Gordo with the chance to win jackpots of the same value. Customers are also able to benefit from innovative lotteries such as Cash4Life – a jackpot of  £1,000 a day for life – and features such as and Special Jackpot.

Speaking at the launch of the new ad campaign, Chris Tarrant said of Chance: “He was quite difficult to work with during filming. Given his lavish Hollywood background, Chance was a bit of a diva on set and this meant we had to settle a few artistic differences before filming the final sequence – most notably us switching roles!”

Lottoland’s UK MD James Easterbrook added: “Having worked with Chris on our previous ad campaign we know he is a consummate professional so it was great to add a touch of Hollywood glamour through the introduction of Chance.

“Our first TV ad was all about getting our name out there, but now we’re taking things on to the next level with an innovative, eye-catching campaign that’s going to reveal just how we’re changing the game.

“We’re making it clear to the UK public that there’s more choice available to them than ever before and that the way they can win big jackpots has evolved.”

To watch the new advert, check out it out on YouTube here: http://youtu.be/1uBNWBhswiI

Lottoland has over 3.5 million customers worldwide, 500,000 of which are in the UK, and has paid out nearly €300m in jackpot prizes since it began operating in 2013.

For more information on Lottoland, visit www.lottoland.co.uk. Have your say on social media using #LottosEvolved as well as staying up to date on upcoming jackpots by following @LottolandUK and on Facebook

Read our story and check out the YouTube link.

Having already established themselves as one of Europe’s fastest growing companies, online lottery betting leaders Lottoland are now making their mark in the tech investor scene.

From just a handful of employees in May 2013, the Gibraltar based business now has over 230 staff and is predicting revenues that will beat the £100m achieved in 2015 by more than 150%.

2016 has proved to be a landmark year for the company, with the launch of new markets in Australia and the Republic of Ireland, a raft of new product launches and sustained marketing campaigns, both above and below the line, in territories including the UK, Germany and Sweden accelerating growth to unprecedented levels. Australia, in particular, proved to be a staggering success, with 250,000 new customers joining just 48 hours after launch.

Such impressive growth has seen the investor community sit up and take notice, with Lottoland now being a highly sought-after attendee at the world’s leading start up and tech conferences.

Having already taken centre stage at the renowned Bits & Pretzels Founders Festival in Munich and November’s prestigious JP Morgan European Growth Stars Internet Media and Tech Conference, Lottoland were at it again last Friday (November 11th) with CEO Nigel Birrell and Chief Strategy Officer Elicia Bravo grabbing the limelight at London’s NOAH Conference.

According to Bravo, Lottoland’s star turn at Noah – Europe’s preeminent event bringing together internet CEO’s, investors and leading execs in search of the latest proven concepts – highlights the excitement that is building around the company.

“We are actively disrupting a $300 billion dollar industry and it’s great to see that there is real excitement growing in the investor community in regard to our offering.

“In less than 3 months we have presented at 3 different, exclusive events, to hundreds of investors and start-ups. Our message has been simple and the response has been very positive.

“Both the tech and investor community are very excited by what Lottoland has to offer and our growth to date.

“We have a proven model for success that has driven our business forward to the point that in just over 3 years we’re rubbing shoulders with Europe’s leading start-ups.

“It’s an honour for us to be part of such a select clique, but as far as we are concerned it’s just the beginning. We’ve got a talented, creative and ingenious team that have brought us this far and I’m very excited to see where the next few years will take us.”

• Two thirds (66 per cent) of British public admitted they’ll play the EuroMillions less or stop playing completely following Camelot’s price increase to £2.50
• Almost half of Brits in the North East said they’ll stop playing the EuroMillions completely
• Online lottery betting site co.uk sees over 750 per cent sales increase following decision to freeze EuroMillions price at £2
•  Following Camelot’s EuroMillions price from £2 to £2.50, Brits have been left disgruntled, with many turning their back on the lottery company and shopping around for alternatives.

  Research by Lottoland.co.uk, an online lottery-betting provider that allows Brits to bet on and win the same jackpots of 25 lotteries around the world, has highlighted a 40 per cent decrease in Brits playing with Camelot following the price increase last Tuesday. Furthermore, one in three Brits say they will stop playing with Camelot altogether.

  People from Newcastle were most affected by the price increase with over half (57 per cent) moving away from Camelot in search for cheaper alternatives. A similar percentage (58 per cent) of people throughout the UK did not play either Tuesday or Friday’s draw following the new cost introduction.

  Previous ticket price increases by Camelot have also been met negatively – the increase in price of Lotto tickets from £1 to £2 in 2013 saw average sales volumes drop by over 40 per cent¹.

  Lottoland.co.uk’s ability to offer Brits the chance to still win the EuroMillions jackpot for 50p less – and save over £100 a year² – is a result of the brand’s regulated betting model, meaning it can create its own prices and innovative features for already established lotteries. The decision has seen a 765 per cent sales increase, showing Brits are more savvy to lottery spending than ever before.

  Lottoland.co.uk CEO, Nigel Birrell, on the price freeze, said: “To see a 765 per cent increase in our sales last week is staggering. This shows that price conscious consumers are not happy with the price increase and have begun to look at alternative options to save money whilst still having the ability to win the same jackpot.

  “We’re delighted with the figures. Camelot are a Goliath organisation and we’re very much David in comparison.

  “Since day one it’s been our mission to provide more choice and better value for our customers; freezing our EuroMillions prices at £2 is a perfect way of extending customer choice and providing more value.”

  Lottoland.co.uk launched in the UK in September 2015 and has already amassed over half a million customers to add to its four million worldwide. As well as EuroMillions, there are 24 other unique lotteries available to bet on including America’s PowerBall and MegaMillions draws, Spain’s world famous Christmas lottery El Gordo and a host of other draws from across Australia and Europe.

  The EuroMillions draw, which takes place every Tuesday and Friday, will be a guaranteed £121m on Tuesday 4^th October. In addition to this new customers at Lottoland will be able to take advantage of a completely free bet on the draw when they sign up.

  With Lottoland.co.uk, users bet on the outcome of the lottery rather than ‘play’ but they still stand to win the same jackpot value if their numbers match. Lottery betting is unique in the way users make a bet on official lotteries draws, specifically which numbers will be drawn, rather than buying a ticket through an official lottery operator.

  With a number of big jackpot wins already recorded across Europe – including $2m USD on the world-record US PowerBall and €4m on Spain’s Christmas El Gordo lottery – expectation of a big UK win with Lottoland is rising.

  For more information, visit www.Lottoland.co.uk and be in with a chance of winning Tuesday’s EuroMillions jackpot at https://www.Lottoland.co.uk/euromillions.

  Have your say on social media as well as staying up to date on upcoming jackpots by following @LottolandUK and on Facebook

 

• lottoland.co.uk customers can continue to bet on the EuroMillions for £2 following Camelot’s increase to £2.50
• Research finds that three-quarters of Brits would shop around following 50p price increase
• co.uk price freeze could save customers over £100 a year or more
• co.uk offering new customers free bet on Friday’s £109m* EuroMillions jackpot

Why pay more to win big? Online lottery betting provider Lottoland.co.uk has announced it will freeze its EuroMillions price at £2 following Camelot’s decision to increase its price to £2.50.

Lottoland.co.uk, an online lottery-betting provider that allows Brits to bet on and win the same jackpots of 25 lotteries around the world, has pledged to save its customers 50p per line every time they want to bet on the EuroMillions.

Lottoland.co.uk’s ability to offer Brits the chance to still win the EuroMillions jackpot for 50p less – and save over £100 a year** – is a result of the brand’s regulated betting model, meaning it can create its own prices and innovative features for already established lotteries.

Previous ticket price increases by Camelot have been met negatively – the increase in price of Lotto tickets from £1 to £2 in 2013 saw average sales volumes drop by over 40 per cent*** – and Lottoland.co.uk is expecting a similar reaction to the EuroMillions increase this week.

This data is further compounded by recent research by Lottoland.co.uk indicating that almost three quarters of Brits (71 per cent) would shop around for alternatives if an item they regularly purchase increased in cost by 25 per cent. The research also went on to highlight that a further one in eight people (13 per cent) would stop buying the item all together.

Lottoland.co.uk CEO, Nigel Birrell, on the price freeze, said: “Now that the price of EuroMillions has gone up, we’re here to let price conscious players know there is an alternative. They can bet on the draw with us and save 50p on what they would pay elsewhere.

 

“Since day one it’s been our mission to provide more choice and better value for our customers; freezing our EuroMillions prices at £2 is a perfect way of extending customer choice and providing more value. We’ve got 25 of the world’s biggest jackpots, so in addition to EuroMillions, our players can bet on giants such as America’s Powerball – which hit a world record £1.1 billion in January.

“We’re even offering new customers the chance to win Friday’s £109m EuroMillions draw for free so come and give us a go!”

Lottoland.co.uk launched in the UK in September 2015 and already has already amassed over half a million customers to add to its four million worldwide. As well as EuroMillions, there are 24 other unique lotteries available to bet on including America’s PowerBall and MegaMillions draws, Spain’s world famous Christmas lottery El Gordo and a host of other draws from across Australia and Europe.

The EuroMillions draw, which takes place every Tuesday and Friday, will be a guaranteed £109m on Friday 30^th September and, to celebrate the price freeze, Lottoland.co.uk is offering new customers the chance to win the enormous jackpot for absolutely nothing, with a free bet on sign up.

With Lottoland.co.uk, users bet on the outcome of the lottery rather than ‘play’ but they still stand to win the same jackpot value if their numbers match. Lottery betting is unique in the way users make a bet on official lotteries draws, specifically which numbers will be drawn, rather than buying a ticket through an official lottery operator.

With a number of big jackpot wins already recorded across Europe – including $2m USD on the world-record US PowerBall and €4m on Spain’s Christmas El Gordo lottery – expectation of a big UK win with Lottoland is rising.

For more information, visit www.Lottoland.co.uk and claim your free bet on this Friday’s EuroMillions draw at www.Lottoland.co.uk/EMfree

Have your say on social media as well as staying up to date on upcoming jackpots by following @LottolandUK and on Facebook

• Former TOWIE star posed as the iconic image of Britannia found on the £2 coin to promote Lottoland’s EuroMillions price freeze
• Lottoland.co.uk customers can still bet on the EuroMillions for £2 following Camelot’s increase to £2.50
• Lottoland.co.uk price freeze could save customers over £100 a year or more
• Lottoland.co.uk offering new customers free bet on Friday’s £109m* EuroMillions jackpot

Why pay more to win big? Online lottery betting provider Lottoland.co.uk has teamed up with Jess Wright to announce it will freeze its EuroMillions price at £2 following Camelot’s decision to increase its price to £2.50.

To announce the price freeze, Lottoland.co.uk took inspiration from the iconic image of Britannia found on the £2 coin and cast Jess Wright to play the role in a Romanic photo shoot.

Lottoland.co.uk, an online lottery-betting provider that allows Brits to bet on and win the same jackpots of 25 lotteries around the world, has pledged to save its customers 50p per line every time they want to bet on the EuroMillions.

Lottoland.co.uk’s ability to offer Brits the chance to still win the EuroMillions jackpot for 50p less – and save over £100 a year** – is a result of the brand’s regulated betting model, meaning it can create its own prices and innovative features for already established lotteries.

Previous ticket price increases by Camelot have been met negatively – the increase in price of Lotto tickets from £1 to £2 in 2013 saw average sales volumes drop by over 40 per cent*** – and Lottoland.co.uk is expecting a similar reaction to the EuroMillions increase this week.

This data is further compounded by recent research by Lottoland.co.uk indicating that almost three quarters of Brits (71 per cent) would shop around for alternatives if an item they regularly purchase increased in cost by 25 per cent. The research also went on to highlight that a further one in eight people (13 per cent) would stop buying the item all together.

On Lottoland.co.uk’s price freeze and offer for new customers, Jess Wright said: “Why pay more when I can still win the EuroMIllions jackpot for £2? I’ve already had my free bet from Lottoland for this Friday’s jackpot of over £100 million so am already dreaming about what I could buy with all that money! Make sure you check them out to get your free bet on Friday’s massive draw!”

Lottoland.co.uk CEO, Nigel Birrell, on the price freeze, added: “Now that the price of EuroMillions has gone up, we’re here to let price conscious players know there is an alternative. They can bet on the draw with us and save 50p on what they would pay elsewhere.

“Since day one it’s been our mission to provide more choice and better value for our customers; freezing our EuroMillions prices at £2 is a perfect way of extending customer choice and providing more value. We’ve got 25 of the world’s biggest jackpots, so in addition to EuroMillions, our players can bet on giants such as America’s Powerball – which hit a world record £1.1 billion in January.

“We’re even offering new customers the chance to win Friday’s £109m EuroMillions draw for free so come and give us a go!”

Lottoland.co.uk launched in the UK in September 2015 and already has already amassed over half a million customers to add to its four million worldwide. As well as EuroMillions, there are 24 other unique lotteries available to bet on including America’s PowerBall and MegaMillions draws, Spain’s world famous Christmas lottery El Gordo and a host of other draws from across Australia and Europe.

The EuroMillions draw, which takes place every Tuesday and Friday, will be a guaranteed £109m on Friday 30^th September and, to celebrate the price freeze, Lottoland.co.uk is offering new customers the chance to win the enormous jackpot for absolutely nothing, with a free bet on sign up.

With Lottoland.co.uk, users bet on the outcome of the lottery rather than ‘play’ but they still stand to win the same jackpot value if their numbers match. Lottery betting is unique in the way users make a bet on official lotteries draws, specifically which numbers will be drawn, rather than buying a ticket through an official lottery operator.

With a number of big jackpot wins already recorded across Europe – including $2m USD on the world-record US PowerBall and €4m on Spain’s Christmas El Gordo lottery – expectation of a big UK win with Lottoland is rising.

For more information, visit www.Lottoland.co.uk and claim your free bet on this Friday’s EuroMillions draw at www.Lottoland.co.uk/EMfree

Have your say on social media as well as staying up to date on upcoming jackpots by following @LottolandUK and on Facebook

Online Lottery Betting leaders announce major appointment

Gibraltar – 26^h July 2016

 

Online lottery betting leader Lottoland has appointed Elicia Bravo as their Chief Strategy Officer.

Upon completing an MBA at INSEAD Elicia is returning to her hometown Gibraltar to join Lottoland as Chief Strategy Officer. Elicia has over 7 years of international finance legal experience representing corporates, sovereigns and top-tier investment banks in a variety of multijurisdictional debt and equity-linked transactions. After a BA in law at Oxford University Elicia went on to qualify as both a UK and a NY lawyer.

Elicia joins Lottoland at a time of unprecedented growth and will play a leading role in developing, communicating, executing and sustaining strategic initiatives across the business including corporate governance matters.

Elicia said, “I am very happy and extremely excited to have the opportunity to be a part of this exceptional team. I look forward to helping Lottoland continue growing its business at such an unprecedented pace while also helping raise its profile and that of Gibraltar internationally.”

Lottoland CEO, Nigel Birrell, said, “We are delighted to bring Elicia on-board at what is the most exciting juncture in the relatively short history of our company.

Elicia’s legal background will place Lottoland in a great position to deal with all compliance and regulatory matters surrounding the business.

This, coupled with her financing, strategic and M&A expertise, means Elicia will be of immense importance as we continue to rapidly grow our company.”

Lottoland offers its players the opportunity to bet on the world’s biggest jackpots for the same prizes, including the jackpot.

There’s an extensive portfolio of draws available to bet on including EuroMillions, US MegaMillions, US PowerBall, Spain’s El Gordo, 5 draws from Australia, Irish Lotto and a host of other lotteries from across Europe and beyond.

Insurance Linked Securities (ILS) agreement ensures Lottoland’s large payouts, giving its customers access to the world’s biggest jackpots.

London – 13th July 2016

Online lottery betting leader Lottoland has announced a new two-year long-term agreement for its jackpot insurance (‘Fortuna 2’).

The original deal, which triggered a renewal option after one year due to Lottoland’s strong growth, was titled ‘Fortuna’ and was completed in April 2015, providing Lottoland with a lottery winning risk collateralized reinsurance transaction – the first ILS to be domiciled in Gibraltar.

The new Fortuna 2 transaction, again fully collateralized through Trust Accounts and Letters of Credit, provides more than €100m of annual coverage – including reinstatements – protecting Lottoland against large payouts and giving its players access to the largest lottery jackpots in the world.

Customers at Lottoland can bet on the outcome of the world’s biggest lotteries to win all the same prizes, including the jackpot. There are 29 lotteries available to choose from, including the likes of the EuroMillions, US MegaMillions, US PowerBall, Spain’s El Gordo, and a host of others from across Australia and Europe.

Lottoland’s ILS has already proven its reliability, covering two major winnings. All investors showed their confidence in Lottoland by participating in the new transaction, while some have even increased their investment. This applies also to the Lloyd’s of London cover where several syndicates have also increased their commitment to Lottoland on the strength of the jackpot insurance.

Other operators can also benefit from Lottoland’s proven lottery insurance solution thanks to Lottoland’s B2B arm Lottoland Solutions. Lottoland Solutions guarantees all winning payouts with their fully collateralized jackpot insurance and offers a lottery-betting interface that is easy to integrate into existing websites.

Lottoland CEO, Nigel Birrell, said:

“Securing the ILS for another two years shows the benefit for both parties. Our progressive approach to financial services is really paying off.

“The ILS provides a fully reliable and cost-effective way to reinsure against big wins and we’re delighted to have this agreement in place – the only solution in the industry which has proven fast and reliable pay-out of winnings. It also provides us with the freedom to grow our exciting and innovative product offering – something that can now also be extended to other operators thanks to our B2B business Lottoland Solutions.”

Gibraltar’s Minster for Finance and Gaming, Albert Isola MP, also congratulated Lottoland on the deal, saying:

“The success of this innovative ILS structure in the Gaming community is confirmed by its renewal for a further 2 year period with the same investors supporting the vehicle once again.

“Lottoland and its investors deserve our congratulations for leading the way in their launch of this second ILS which we welcome.”