Lottoland.co.uk has announced that a Hollywood actor, whose recent roles include The Wolf of Wall Street, will star alongside Chris Tarrant in its new TV advert.
Taking a step back from Hollywood blockbusters, Chance the Chimp agreed to go back to his roots to play the role of ‘ape’ before morphing into Chris Tarrant in the new Lottoland.co.uk ad.
Having reached super-stardom with roles in The Wolf of Wall Street, cameos alongside Sarah Silverman and Louis C.K. and model shoots for Tropicana and Vanity Fair, Chance will take on one of his most challenging roles – evolving into Chris Tarrant.
Chance’s unexpected transformation is part of the new Lottoland.co.uk ‘Lotto’s Evolved’ advertising campaign, which demonstrates the innovations in how to win big lottery jackpots through the evolution of ape to modern man.
From the ape stage of paper lottery ballots, to buying tickets in-store, to the launch of online lotteries – the evolution of Chance to Tarrant represents the unique Lottoland.co.uk offering and how it has revolutionised the way UK punters can win bigger jackpots, more often.
Lottoland.co.uk allows UK residents to bet on the outcome of the world’s biggest and best lotteries – including the record-breaking US Powerball, EuroMillions and Spain’s El Gordo with the chance to win jackpots of the same value. Customers are also able to benefit from innovative lotteries such as Cash4Life – a jackpot of £1,000 a day for life – and features such as and Special Jackpot.
Speaking at the launch of the new ad campaign, Chris Tarrant said of Chance: “He was quite difficult to work with during filming. Given his lavish Hollywood background, Chance was a bit of a diva on set and this meant we had to settle a few artistic differences before filming the final sequence – most notably us switching roles!”
Lottoland’s UK MD James Easterbrook added: “Having worked with Chris on our previous ad campaign we know he is a consummate professional so it was great to add a touch of Hollywood glamour through the introduction of Chance.
“Our first TV ad was all about getting our name out there, but now we’re taking things on to the next level with an innovative, eye-catching campaign that’s going to reveal just how we’re changing the game.
“We’re making it clear to the UK public that there’s more choice available to them than ever before and that the way they can win big jackpots has evolved.”
To watch the new advert, check out it out on YouTube here: http://youtu.be/1uBNWBhswiI
Lottoland has over 3.5 million customers worldwide, 500,000 of which are in the UK, and has paid out nearly €300m in jackpot prizes since it began operating in 2013.
For more information on Lottoland, visit www.lottoland.co.uk. Have your say on social media using #LottosEvolved as well as staying up to date on upcoming jackpots by following @LottolandUK and on Facebook