Cash4Life set to stand out in a market dominated by one-time jackpot pay-outs.
Online Lottery betting leaders Lottoland have launched Cash4Life, which features a jackpot of £1, 000 a day for life.
Cash4Life’s top prize differs from the lump sum one-time jackpot payouts that are standard across most lotteries. Also, in addition to the £1,000 a day top prize, Cash4Life also features a second prize of £1,000 a month for life.
Cash4Life is based on the outcome of the New York Cash4Life lottery draw. The draw takes place twice a week in New York on Monday’s and Thursday’s at 9pm, which equates to 3am on Tuesday’s and Friday’s GMT.
In addition to Cash4Life, players at Lottoland have the opportunity to bet on the world’s biggest jackpots for the same prizes, including the jackpot. Draws available at Lottoland include EuroMillions, US MegaMillions, US PowerBall, Spain’s El Gordo, 5 draws from Australia, Irish Lotto and a host of other lotteries from across Europe and beyond. In total customers now have 29 lotteries to choose from and there are several more set to be released in the near future.
Lottoland CEO Nigel Birrell expressed his excitement at the release of Cash4Life saying:
“Cash4Life is an innovative product that adds an exciting new dimension to our customer offering.
“The £1,000 a day for life jackpot is the ultimate early retirement package!
“Another great thing about Cash4Life is that the winning feeling lasts a lot longer. Every day you’ll get up knowing that you’re a thousand pounds richer than you were the day before.”
In just over two years Lottoland’s B2C operation has grown to become the world’s largest and most dynamic online lottery betting offering, with more than 3 million registered customers and 9-digit revenues in 2015.
In the past 12 months alone Lottoland has undergone successful launches in the UK, Sweden and Australia. These new territories are in addition to those in Germany, Austria and Eastern Europe. Lottoland’s global expansion will continue over the next 12 months with plans to enter several new markets, including Asia, already well underway.
Lottoland have also increased their offering beyond lottery betting in the last year, adding a wide range of scratchcards and games to their portfolio of products.